Womens Casual Clothing from the Best Apparel Brands

Womens Casual Clothing from the Best Apparel Brands in 2024

Casual clothing has never been more popular. One of the few good things to come out of the global coronavirus pandemic is the solidarity around wearing comfortable clothes. It has never been more acceptable to don sweatpants, yoga pants, tracksuits, and t-shirts, and there are more locations than ever where dressing down has become the absolute norm. Of course, fashion retailers have jumped on this bandwagon with more choice than there has ever been. Many brands have even extended their ranges to include casual clothing and loungewear, even when their previous focus had been something entirely different, such as nightwear or party clothing.

At Clothes by Graham, we specialize in casual clothing for both men and women. We have always appreciated the importance of effortless style at affordable prices, and we are confident that we are the ideal one-stop shop for your capsule casual wardrobe, from V-Neck T-Shirts to Crop Hoodies. If you want to branch out and make a few additions, however, we are on hand to help, and this is our guide to some of the very best apparel brands for women.


Gap clothing never goes out of fashion. It has been available since 1969 and, in addition to the Gap name, you may be aware of the primary divisions of the San-Francisco-headquartered business. These include Banana Republic and Old Navy. If you’re looking for quality and choice, you have to consider Gap given that it is America’s biggest specialty retailer. When it started out, Gap targeted a younger demographic, but today, it is a go-to for casual clothing for all ages.


This brand is often seen as being in direct competition with Gap due to its focus on selling similar colorful clothing choices. One of the great things about the casual clothing from this company is that the items are generally created to look far more expensive than they actually are. This is one of the places you could also look - along with Clothes by Graham, of course - for affordable minimalism. The company also specializes in successful collaborations, such as those with Alexander Wang, Costello Tagliapietra, and Phillip Lim.

Urban Outfitters

Started in Philadelphia in 1970, the company was known as The Free People’s Store. This is a favorite among students and other people looking for kitschy, cute, and trendy clothing. The brand also manages to appeal to other demographics, especially with collaborative collections created with fashion names like Steve Alan, Corpus, and Paul & Joe.


It almost feels like this company needs no introduction. Since being founded in 1947, it has grown to become the second biggest clothing retailer in the world behind Inditex, the Spanish firm behind the Zara brand. This Swedish multinational is renowned for fast-fashion clothing and collaborations with names like Alber Elbaz, Karl Lagerfeld, and Stella McCartney.

Outdoor Voices

This Austin-based brand specializes in workout wear, and it seems like everywhere you go, you see a pair of the company’s signature multicolored leggings. It has transformed the athleisure market by offering pieces that will take you from the gym to brunch with no effort at all. Its exercise dress, in particular, is a hugely popular choice as a wardrobe staple for all sorts of different occasions.

Good American

The brand launched by Emma Grede and Khloe Kardashian has taken the American clothing market by storm. It is a go-to brand for women looking for excellent-fitting jeans and an exciting collection of jumpsuits, knits, and activewear.


When it comes to iconic denim, it is hard to beat Levi’s. This brand is a no-brainer when it comes to putting together a classic denim ensemble, especially given the huge array of choices on offer. It is also a one-stop shop for all sorts of other casual items, from leather motos and overalls to soft tees and corduroy items.

American Eagle

You may remember American Eagle from when you were in middle school, but the brand has gone from strength to strength. It specializes in inclusive sizing and inexpensive but trendy pieces. The Aerie range also offers superb loungewear and intimate items to fit all sorts of body shapes.


This is far from the cheapest brand out there, but you can’t deny the popularity of its leggings, in particular, which seem to be popping up everywhere. The brand’s U-shaped logo seems to be everywhere, and it’s not that surprising given how comfortable their pieces are. This is largely down to the quality of the fabrics used.

Womens Casual Clothing from the Best Apparel Brands